CPA is a very useful working tool in order to correctly evaluate the sales potential per channel and to build-up a successful channel development strategy.

CPA is mixing the channel potential analysis (turnover, profitability, market opportunities – numeric and weighted distribution) with the complexity analysis (easiness to implement and marketing added value).

For additional information regarding CPA, please contact us.

Through DA you analyse and score some key criteria as: overall compatibility, financial strenghts of distributors, distributor expertise in a certain market segment and your business importance for the distributor.

DA is offering a clear positioning od the distribution partners (existing or potentials) in order to take business decisions based on facts and not on perceptions

For additional information regarding DA, please contact us.

DA is a powerful tool for evaluating, analysing and previsioning the compatibility and the success rate in a producer – distributor’s partnership.